LATEST TECHNOLOGY: ABOUT TACHAIN

WHAT IS TACHAIN?
Tachain is a completely new blockchain-based ecosystem. It provides a comprehensive ad targeting system for advertisers while maintaining full security and effectiveness of full-scale transportation applications. With our function in playing, we are in a position to direct towards our mission to provide a valid and safe blockchain-based service full of fun and excitement for our users.

Three main features in the Tachain Project:

Technology has advanced further: in the transportation and advertising industry, the substantial technological leaps that have been made over the years are proven; However, there was no synergy between them.
Innovating in the travel and advertising services industry: combining our elements with the latest technology, our platform substantially expands opportunities for advertisers and Tachain application users.
Our platform: Tachain ecosystem consists of a number of components that work together with Transportal, the AdNet advertising platform, and the TMARQ token market.

TACHAIN ECOSYSTEM

Tachain AdNet
Tachain is planning to create AdNet so that application users would be able to watch advertisements while driving in a taxi, public or any other transport and earn TCHN tokens for this. Advertisers will need TCHN tokens in order to get access to the platform and run their ads. Advertisers will pay app users TCHN tokens for watching targeted ads.

We are creating the platform for advertisers and advertising agencies. Every element of the platform will get benefits based on market conditions of supply and demand.

Users of Tachain application - taxi or public transport passengers - will also get benefits. AdNet is revolutionary platform, which will allow passengers to watch advertisements, participate in branding marketing events, lotteries, games right during their ride and earn TCHN tokens for doing that.

AdNet will become an effective marketing tool and will be used by big companies, as well as by small and medium-sized enterprises interested in promotion of their product, service, or their brand in general. Advertisers will be able to buy advertising slots via convenient and flexible interface of personal cabinet on Tachain web-page. It will be possible to create advertising campaigns using own marketing materials, as well as preparing them in our creative constructor. When creating a campaign, an advertiser will have an opportunity to deeply customize targeting settings based on geographical, physical and behavioural patterns of targeted audience and chosen type of advertising platform. AdNet will allow advertisers to operate with any budgets starting from small testing budgets up until complete yearly contracts, etc. Advertising prices will be determined by the market, based on real supply and demand in particular advertising platforms of targeting.

Rewards on our advertising platforms will be paid out in TCHN tokens based on CPM/CPI, CPC, CPL and CPS models. The amount will be dependant on market conditions and real demand for advertising.
Exchange of TCHN tokens will be available for all the users of Tachain ecosystem on our own TMARQ or on external exchanges.

Tahain TMARQ

Tachain will create token market TMARQ for TCHN tokens. There is number of players in Tachain ecosystem:

Passengers (mobile application users);
Drivers;
Taxi companies;
Advertisers;
Tachain itself.

In order to give the players opportunity to easily turnover TCHN tokens between them, TMARQ will be created that will allow using mobile application to buy/sell tokens in a matter of seconds, as there will always be substantial demand for TCHN tokens by advertisers. Together with the growth of Tachain transportation provider network, AdNet is going to grow substantially and it will provide long-term growth in TCHN token value.

Tachain Transportal

At the moment Tachain application is a taxi booking app for the consumer and companies. It is a full service taxi booking application for the taxi branch. We organize the backend, trainings, customer service, marketing, screens in the taxis and updates in the application. The only thing that the taxi operator needs to do is to deliver a clean and convenient car with a friendly driver.

The application will have smart rating system for taxi drivers and users. All the rating information and statistics will be stored in blockchain and will be available to everybody using the network.

In 2018 we will introduce Tachain to the market in the Philippines and from October 2018 we will start with 3000 taxis in the city of Manila.

The first version of Tachain application has already been developed and soon will be available in AppStore and GooglePlay.

Further the application will grow into Transportal through which users will be able to plan all their activities related to logistics. In general, application will become the one solution for time management and logistics planning.

TCHN Utility Token

Our ecosystem is tokenized in order to empower users to use it more often, as well as attract companies to advertise their products and services on our platform.
Transportation providers and users earn TCHN tokens for traveling.
Advertisers will need TCHN tokens in order to access advertising platform and penetrate users with targeted ads.
Users can use TCHN tokens in order to pay for rides, as well as can sell them on TMARQ marketplace or on external exchanges.
Users additionally earn tokens for watching targeted ads.
Transportation providers can sell tokens at TMARQ marketplace and external exchanges.
The growth of the Tachain ecosystem will provide a long-term increase in the TCHN token value.